Free Kindle Books & Tips: Straightforward newsletter run by Michael Gallagher.Bargain Booksy: Definitely one of the better ones.Here are a few that I recommend that are likely to generate at least enough sales to pay for the promotion. Many newsletters don’t generate enough sales to cover the cost of doing a promotion with them. There’s a good list of book newsletter/promotion services on Reedsy and an even longer one on Kindlepreneur-but be careful. You can choose from 33 book promotion newsletters/sites, and your cost will be $50 + the total cost of doing a promotion with each newsletter/website + 6.9%. It’s $50 plus 6.9% of the total cost of the sites you want to submit to. But the “Build Your Own” service looks pretty reasonable. I’ve not used Book Rank, and the “We Build It” prices are not cheap. But I will tell you about a service that I recently came across called Book Rank, which has two options: (1) “We Build It” Promotion Services, in which they select the book promotion newsletters/websites for you, and (2) “Build Your Own” Promotional Services, in which you tell them which venues you want to use. Which is fine-you can do it! It just takes time. That said, when it comes to submitting books that are on sale for $0.99 or more, you’re pretty much on your own. You still have to submit the books yourself, but having all of the order forms in one place will save you time. Instead, they have consolidated the links, to take you directly to the order forms of multiple promotion services. Author Marketing Club: No charge, but they don’t submit for you.Book Marketing Tools: Will submit free ebooks to multiple services for $29.Taranko1 on Fiverr: Will submit free ebooks to multiple promotion services for as little as $5.There are some economical services that will handle submission to multiple book promotion newsletters and websites if you are giving away free copies of an ebook: You can set up the promotions yourself with each newsletter, but be prepared to spend lots of hours at the computer filling out online order forms. A lot of times, an author will plan (or “stack”) promotions with multiple newsletters in support of a sale-for example, putting the ebook edition of your book on sale for $2.99 (or even free) for a few days or a week. Submitting to Book Promotion NewslettersĪnother thing that can be complicated from the author’s perspective is coordinating promotions. There are additional problems from the perspective of the author, including convoluted promotion “packages,” tiered pricing structures, and a maze of sometimes complicated order forms. The only problems from the reader’s perspective are (1) the focus on bargains means a limited universe-not every great book is $2.99 or less, and (2) uneven quality because the only requirement for most newsletters is payment-they are not looking at quality, which means there’s a more-than-middling possibility that the 99-cent self-published “bargain” ebook you just downloaded isn’t worth the time you spent to download it, let alone read it. In addition to being free, the newsletters mostly focus on bargains, and everybody loves a bargain. The cost to have a book featured in one of these newsletters ranges from as low as $10 (even less in some cases) to several hundreds or even thousands of dollars (in the case of BookBub). Most of these newsletters follow a similar business model in that they are free to subscribers, and authors and publishers pay to have their books featured in the newsletter. And for every prominent newsletter, there are many other smaller ones like Book Basset, the Choosy BookWorm and the Frugal eReader. Some of the more prominent ones are BookBub, Bargain Booksy and eReader News Today. You are probably familiar with some book promotion newsletters. In this blog post, I’ll tell you why authors should include book promotion newsletters in their marketing plans, and why I launched my own such newsletter, LitNuts, despite the crowded playing field. There are dozens of book promotion newsletters (more than 100 by some counts), and I used many of them as a publisher. And one of the keys to our success was using newsletters and websites that promote books. We achieved success without traditional distribution and on a shoestring budget. To put those numbers in perspective, I think a Big Five publisher would consider 5,000 copies sold to be “respectable,” and most small publishers would consider that to be a “home run.” We averaged 6,000 copies sold of each title-including two titles that sold more than 20,000 copies each. Today’s guest post is by author and publisher Mike O’Mary ( ran an indie press for seven years and published thirteen books, including three New York Times bestsellers, three Hoffer Book Award Winners, and a book that was optioned for a film.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |